New Promotional Brochure Launched in Gympie
Posted on March 5, 2010 by Simon Birks
What a great night we had with our members and advertisers at Rosco's Sports Bar in Gympie. Gympie Cooloola Tourism is proud to release to the public our new Gympie Street and Business Directory for 2010.
With a modern new design and updated street map to include Gympie's newest estates, this will be Gympie's main marketing brochure at all information centres across Queensland. It will also be handed out for FREE from local real estate agents, businesses and petrol stations.
The directory’s eye-catching cover features local Gympie icons Roger Harmon and Gail Godwin dressed in period costume against the stunning backdrop of Memorial Park’s historic rotunda. It was great that Roger and Gail could be at our launch party in full dress. The theme for this year’s brochure - history comes alive, promotes the interactive historical attractions that Gympie has to offer its visitors.
Gympie’s promotional brochure is the first in a series of seven publications which will be produced by GCT during 2010 to promote the region. Copies of the map can be posted by request on 1800 444 222 or Send an email.
"G10" Unify Gympie Accommodation and Attractions
Posted on February 26, 2010 by Amanda LePeilbet
Gympie Cooloola Tourism is proud to see the formation of a new group in Gympie called “G10” made up of Gympie accommodation and tour businesses. We are very keen to work closely with this new industry group and commend the Gympie businesses involved for their commitment to furthering the tourism industry
in our area.
Derek Connelly from the Great Eastern Motor Inn says, “the intention of the G10 is to provide an important communication line between managers, tour operators, Gympie Cooloola Tourism and in general building relationships within the industry.” The group will aim to work together to gain respect from industry leaders and local council, with the goal of generating funds for future sales and marketing agendas. Derek mentioned “it’s a great way raise the standard of accommodation in Gympie to make it more efficient, profitable, comfortable and a great place to stay.”
This shows wonderful initiative from the Gympie accommodation sector and proves that even though competition within an industry is healthy, we can still work together for the greater good of the region. Gympie Cooloola Tourism will always support the growth and promotion of our members and we encourage more dialogue within the tourism industry so that we can all benefit.
More Funds from Council for Promotional Campaigns
Posted on February 12, 2010 by Amanda Le Peilbet
Gympie Cooloola Tourism’s (GCT) recent request for funding from the Gympie Regional Council’s regional tourism budget has been approved. GCT has identified several projects that, for a minimal outlay, would significantly lift our region’s profile within key target markets.
Part of the funding will be used for a TV advertising campaign on the new digital channel 7 Two. The campaign will run intermittently through February, March and April, and will cover seven regions along the coast from Cairns down to Toowoomba. We are also in negotiations to advertise on 7 Two in Brisbane,
our biggest visitor market. The 15 second advert, which Simon our multi talented Communications Officer has produced in-house, will encourage viewers to visit our website to learn more about our beautiful region. Click here to view the new 15sec TV advert
Consumer shows, like the Ekka, have proven to be a cost effective way to reach out to the market. The ability to communicate one on one with thousands of prospective visitors is an ideal marketing opportunity, so as part of the new funding we are booking a stand at the Brisbane Caravan and Camping Show, being held mid June.
Local Festival Launches & Media Events
Posted on February 12, 2010 by Jasmine Birks
It was with great delight that I have had the recent opportunity to attend launches for two of Gympie’s major festivals. Last night I joined Gympie Cooloola Tourism’s GM Amanda LePeilbet along with a huge crowd of supporters from the community at the program launch for next month’s Heart of Gold International Film Festival.
The festival has been running for several years now and is going from strength to strength, with this year’s program promising not to disappoint. Over a 171 short films and features from 21 countries will be screened and with ticket prices starting at just $8 this is a great opportunity for visitors and locals to view some brilliant cinematic works.
At the media launch of the Australasian Commedia dell’Arte Festival in December we were treated to an unscripted performance “inside the mask”, with hilarious results. The audience was in stitches!! The first of its kind in Australia, the festival will put the world spotlight on our region again in May, featuring workshops and a special World Premier performance by internationally renowned Italian Commedia artist and teacher Antonio Fava. Gympie Cooloola Tourism has come on board as a sponsor of the festival.
New YouTube Video Marketing for the Gympie Region
Posted on February 8, 2010 by Simon Birks
At Gympie Cooloola Tourism I have the rewarding job of producing a range of new and exciting marketing campaigns to promote the region in 2010. Recently, we redesigned our website to be at the forefront of tourism promotions in Queensland.
YouTube is the television station to the world, so with this in mind we linked each of our destination pages to YouTube and set about making videos about our unique region. All aspects of the filming and editing are done in house, resulting in a cost effective marketing strategy reaching both local and international markets.
A recent visit to Kilkivan and Goomeri provided us with new footage which is now online along with a documentary selling the wonders of Rainbow Beach to the world. Mary Valley, Gympie and Tin Can Bay videos will also be linked in the coming weeks.
Our promotional videos can also be viewed at our YouTube Page. We have also begun producing our own television commercials, thus stretching our advertising budget to allow for more air time. Keep an eye out for our Mary Valley commercial on channel Seven. It is the start of many more exciting campaigns promoting our extraordinary region to would-be visitors and new residents.